Make it simple
Building a website shouldn't be complicated. We show the thing on screen, name it in plain words, and never skip the step that trips people up.
About us
Eight years ago there were no good answers online to the most basic questions — what is a domain name? what even is WordPress? The tutorials that existed were thrown together — no graphics, no structure, nothing that showed you what was actually happening on screen. People were publishing content and calling it good.
We were sure we could do better. So we made the video we wished we'd found, and we've spent every year since proving the point.
Alex & Dale
“We've watched every host, every builder and every trend come and go — and we're still here making the tutorial we wish we'd found.”
Our mission
Nobody should need a developer, a budget, or a translator to put their idea online. Our job is to remove every reason someone gives up in the first hour.
Building a website shouldn't be complicated. We show the thing on screen, name it in plain words, and never skip the step that trips people up.
We've used these builders and hosts ourselves for years. You get the one that fits your project — not the one paying the most.
Most people who start a website never launch it. We're here for the last 20% — finished, live, and something you're proud to share.
Where this is going
The next few years are about turning eight years of lessons into something you can act on: pick your builder in minutes, follow a plan for your type of site, and use free tools that do the planning with you. Same voice, same honesty — just less guessing on your end.
The two of us
Dale teaches. If you've watched a lesson, that's his voice walking you through it — and his stubborn refusal to skip the step everyone else skips. He's the reason the videos feel like someone sitting next to you rather than someone reading a script, and the reason we never shipped a tutorial we wouldn't want to learn from ourselves.
I built my first site in 2010 — a free Wix page for my personal training clients — and my first real one in 2015. Sixteen years later I run this site: the guides, the tools, the comparisons, and the unglamorous work of keeping every lesson accurate as the web keeps moving.
The long way round
We've been in the website-building space long enough to watch every trend, every host and every builder rise and fall. Here's the honest version.
Watch on YouTube
May 20, 2018
Published on our first channel and made with motion graphics and plain language, because nobody else was bothering. It's still the template for everything we publish — watch it right here.
2018 — 2020
We made a lot of videos that didn't reach anyone. We kept making them anyway. Then a handful of website tutorials caught fire, and the whole thing took off at once.
Where we are today
Eight years on, the channel is where most people meet us — hundreds of tutorials, a few hundred thousand people who found their way to a live website, and new lessons every month. Same two of us, same reason.
Ready when you are
We'll walk you through the whole process — start to finish, free, in plain English.
Start Building No cost, no signup — just the steps that work.