How to Use Wix Tutorial
A Simple, Step by Step Guide for 2020

How To Make A Wix Website Thumbnail

Dale McManus

Co-Founder & Web Developer

Apr. 20, 2019


Hey, my name is Dale! My partner Alex and I have helped tens of thousands of people build beautiful websites. In this written guide, we’ll cover everything you need to know about using Wix to make an awesome website. Let’s dive in!

  • Level of Expertise:
  • Time To Complete:
    15 Minutes
  • What You Get:
    A Working Website

For the record: It’s super important for us to keep this site 100% free for you and 100% high quality. To help us do that, we’ve partnered with some of the products we recommend and earn a commission if you buy through our links. Read our full disclosure and partners list here.

As always, here’s the Wix tutorial video:

If you like the video and want more tutorials on creating a professional website you can also subscribe to our YouTube channel!

Now to the post…

Alright guys so in this post we’ve got a tutorial on how to use wix to make a website.

We’ll show you how to change fonts and colors, make sections and buttons, add videos, setup your header menu and footer, make a contact form so visitors can email you…

While we’re definitely NOT going over absolutely every detail you’ll find in the Wix documentation, here we have basically everything you need to know about how to make a wix website!

We’ve got a ton of ground to cover so in the words of everyone’s favorite news Youtuber, let’s just jump into it!

Note: in case it wasn’t obvious, you’ll need to get started with your *FREE* Wix account to follow along with this tutorial.

Wix Website Builder Logo

4.5 out of 5

  • checkmark Ease of Use: 4/5
  • checkmark Customization: 5/5
  • checkmark Speed: 5/5
  • checkmark Support: 5/5
  • checkmark Pricing: 5/5
How to use wix tutorial

Sign Up to Create a Free Wix Account

Alright so the first step is to simply sign up for Wix.

If you use that link above we actually make a bit of commission (no extra cost to you) as a kind of thank you for the tutorial; no one pays us to make these posts and videos so commissions like that are what fuel our ramen addiction

But if you don’t like us and don’t want to use it just head to their site and we’ve still got your back with this tutorial because that’s the kind of people we are.

Either way, get over to Wix and click the start now button. It’ll ask you to sign up, fill out your details and then hit that big Sign Up Button (because signing up is what we’re doing here!).

Choose a Wix Template (Or NOT)

So now Wix will ask you a bunch of questions you don’t really need to answer since you’re following our how to use Wix tutorial here so you can just skip it and save some time.

From here you’ll be taken to a page that offers to create a site using “Wix ADI” – basically building a site automatically based on your responses to the questions we didn’t answer.

SO we want to choose the “Create Your Website with the Wix Editor” option by clicking that “choose a template” button.

Boom, here you’ll see a lot of cool templates, they’ve got tons of great options to choose from but for this Wix tutorial, we’re going to start from scratch so you can learn how to use Wix without a bunch of distractions from shiny awesome pre-built website stuff.

So scroll up the left side menu to find “blank templates” and click the one that says “start from scratch” then “edit.”

Skip the tutorial because we’re doing one here (ours is more in-depth if we may be so bold).

Now we’re inside the Wix web builder.

Using the Wix Website Maker

So really quick let’s go over the interface so you know what everything is.

At the top, you’ve got your current page (“Home”) and when you add more pages you’ll be able to switch to those here.

If you need to add a page, click on the menus and pages button then add a page.

Going back to the top menu, here you’ve got a few more options/tools:

  • Desktop/Mobile views (more on this later, with over half of global internet traffic coming from mobile devices we definitely want to make sure your site looks good on phones).
  • Save, Preview, and Publish Your Wix website.
  • A bunch of other settings (we usually don’t touch these – to start at least).
  • Tools for toggling rules, grid lines, stuff you use when Wix to create a website.
  • Code – don’t worry about it
  • Help – don’t worry about it, we’ve got you
  • Upgrade – more on that later.

Creating Your Wix Website Design

Alright now to the meat and potatoes (kale and potatoes for our vegan friends out there).

Customizing your Wix website design!

For this Wix tutorial, we’re going to make a generic “lifestyle” brand because everyone loves “lifestyle.”

If you want to get real gosh darn deep with how to design a website check out our big ‘ol guide on it!

Sections of Your Wix Editor Pages

So you’ve got a few sections to play with here.

The header is at the top, that’s where your navigation menu will go (see below). The main “page” section is where you’ll put all the images, content, “main sections” of your site, then the footer is down at the bottom “where feet go.”

To start we’re going to add some awesome sauce to the main “page” section.

Adding Backgrounds

So we’re going to start by adding a background by clicking the add button, going down to “Strip,” then picking the style we want for our Wix website.

For this tutorial, we’re going to go with this one that has a little camera symbol, which means the background actually moves.

Click it to add then it’ll automatically appear in the page section.

Then we dragged it up into the header because we’re going to make a semi-transparent header that’s going to go over the top of the page section.

Changing Text

Now to change text just double click it.

From here you can:

  • Write new words.
  • Move the text around
  • Change the font size
  • Change the font color
  • Change font (eg Times New Roman, Ariel, or something way cooler than those because this isn’t a high school English paper)

If you’ve ever used a word editor like Microsoft Word or Google Docs, it’s basically the same thing.

You can also add effects like drop shadows which is pretty cool too.

Changing Buttons

With our text all spiffy let’s spruce up this button, so as with the text just double click and we can make some sweet upgrades using the “button settings” like:

  • Changing Text
  • Adding links (to other sites, other pages on your site, emails, phone numbers, anchors on this page of your site – more on the last one later).
  • Making button links open in new window

Once we’re done with that, we can use the little paintbrush to change up the design.

Here you can switch up things like:

  • Kind of button (tons of options here)
  • Button color
  • Button hover color (what color the button changes to when you move your mouse over it)
  • Transparency
  • Borders
  • Round your button borders

We kept ours pretty simple and clean but looking fly:

Adding Sections

Alright, off to a good start but we need some more sections, we’re going to do an About Us because “lifestyle” is all about people and their stories.

So back to the left sidebar, click add again, all sorts of options here but we’re going to stick to the strip because it’s got pretty awesome pre-built stuff for us to play with.

Again, just click the thing you want and it’ll automatically get added below your existing section (our “lifestyle brand” section).

You can also click and drag, which works great for things like shapes (we’ll do one of those later on).

Changing Background Colors

The strip we chose is cool but that green isn’t on-brand for us, so to change it we just click on it then click on “change column background” then select color

You can also add video or image backgrounds, either using free stuff Wix provides or by uploading your own images and videos.

Image Settings

Just like everything else in the Wix website creator, just select an image and you get some settings to do things like add effects and animations or add background colors to darken or lighten the image or just give it a nice hue.

Adding Images and Videos from Wix’ Free Gallery

Continuing to build our page, we added a services section but it came with this blue background that just wasn’t on point with our vision so again, double click and we can change it up.

This time we’re adding a video, so from the background settings we selected video then over to “free from Wix” to grab something awesome and free and no videography work required.

All sorts of awesomeness here, pick what you love.

We found a pretty cool guy running in a field vid but it kind of washed out our text, that’s where overlays come in.

Adding Image and Background Overlays

To add an overlay to make text stand out a bit better, go to settings when you’ve selected a video/image/background color.

You can do a pattern if you want but we want to keep things simple so we just left that as none then choose a gray color we liked and set the “opacity” (how transparent it is – 100% would be all color and no image/video) at 75.


Adding Shapes

While we’re at it, let’s add a shape – back over to the add button on the left side, select shape and for us, this triangle is kind of cool.

But it needs to be a bit bigger and maybe upside down because we could all be more upside down, click on the image and you’ll get familiar little white dots to drag and change the size and a rotate button you can use to flip tha script (shape).

Moving Things Forward and Back in Layers

If for some reason this shape or another part of your site was behind, you can right click on it and go to the “arrange” option to move things forward and backward in “layers” on your site.

Adding/Modifying Social Links

For our meet the team section, we picked one with a social bar, which we can actually change to whatever we want (it started out with just LinkedIn).

So we just click on that social button then click “set social links.”

You can then click “add icons” to select free ones from Wix.

Once you pick the right icon for the social media site you’re linking to, with the right look for your site, you can just add a link to your profile (we went with Insta).

Adding Contact Forms

Our pages is just about ready, need a way for people to contact us though.

We went with a strip that had a form in it, but you can add forms by themselves to any part of your page.

In our case, background, text and social icons all needed changing – done just the way we did it all for sections above!

For the form itself, important to click on it then click “set your email” so that any form submissions get emailed to you.

Side note: if you want a professional email (so instead of [yourname] something like contact@[yourwebsitename].com) we made a separate post on how to get a professional email address for free you can check out!

From here you can set all sorts of options for what form fields (name, email, message, etc) you want to have, and you can click the little * to make that field required.

You can also change what the “submit” button says and what messages appear when they successfully submit or miss a required field.

And as with everything else, use the little paintbrush to change up the design of any/all the contact form elements (field text font/size/etc, field color, any and all of it – that’s the power of the Wix website creator!).

Awesome, now we’ve got the main page of our Wix website created, time to crank out the header, footer, and menus.

Making a Header

So if you click the top/header area it’ll highlight as orange then just click on change header design to make changes.

Here you’ve got all the same options as you did with the sections of the main page, adjust and tweak until you love it as usual.

For ours we also wanted the header to move with us as we scroll down the page, so with our header clicked we then hit the little gear “settings” icon then hit “freezes” to keep the header pinned to the top no matter how far we journey down the page.

From here we want to add things like contact and about us so people can click to go to those parts of our page.

If we had separate pages for each of those sections we could just add a link to those pages, but since we’ve got a one-page design here we need to use anchors to make the page scroll down to the right section when people click on our header menu.

Adding Page Anchors

So to add anchors, once again we head over to everyone’s favorite add button then all the way down to “more” then “Anchors.”

Instead of clicking we’re going to scroll down our website to where we want to add these bad boys then drag and drop them right to where we want them, where the bottom of one section meets the top of another.

Then double click the little anchor tag on your page to give it a relevant name, in our case “About Us.”

After setting up all the anchors for our sections, we need to add those links to our site menu so we can drop links to them in our header.

So we’re going to go to Menus & Pages in the left menu and instead of adding a new page, we’re going to click add a link, select “anchor” and select the right anchor we want this button to go to (About Us in our case).

Hit Done then we can name this “About” (or whatever your section name is).

Rinse and repeat for all our sections then we’re ready to add our header menu.

Creating Menus

So once we’ve got our anchors in place, we’re ready to add our menu to our header.

So head over to our perennial favorite Add button, scroll on down to “menu” and there are a ton of presets we can select from.

For this Wix tutorial, we just went with the standard one at the top, drag and drop over to the header then position to your heart’s content (we did the classic menu-right setup, dragging it over until it snapped and we got that purple line letting us know it’s aligned in the vertical center)

Create and Add Your Logo

[Blog post note]: In the Wix video tutorial we walk through how you can make your own logo for free in 5 minutes, but we’ve already made a separate post for that so check it out here to learn more!

Changing Up Dat Footer

Alright final piece of our basic setup is the footer.

And basically, it’s the same process as the header, just working with the bottom section instead of the one at the very top.

You can do all sorts of things in the footer but some common things to include are:

  • Terms of Service
  • Privacy Policy
  • Social Icons and/or other contact info
  • Copyright notice

Using the Wix Builder to Make Your Website Mobile Responsive

Sweet. Once you’ve set up your basic desktop page, definitely want to make sure that bad boy looks just as slick on mobile devices (it’s where about half of website traffic comes from these days and that’s only growing).

Not sure how to make wix site responsive?

We’ve got you fam it’s super simple!

To make sure your website looks great on phones too, just switch to the mobile view by clicking the button up top to see how it’ll look.

Our tutorial Wix website was not so great…

So we went through and fixed it up to get it looking super spiffy.

All the same rules/tools apply here, and any changes you make in the mobile view will only be applied to visitors who come to your site on a phone (everything will stay just as jazzy as it was for your desktop view).

Some things you should check for/fix in mobile:

  • Font size
  • Font alignment and alignment
  • Button size
  • Anchor placement
  • Adding/Deleting Space between page elements
  • Hiding elements to keep things clutter free
  • Mobile Header Menu Size

Upgrade to Wix Premium and Get a Domain Name

That’s basically it!

You’ve got a website, if you’re good with the free version just hit publish and you’re live.


We highly recommend upgrading and getting a custom domain name.

With a Wix premium plan you’ve got a lot more options, including things like:

  • Higher/Unlimited Bandwidth to handle all the traffic that comes to your site.
  • High storage to let you have more photos and videos on your site.
  • Removing those clunky Wix ads.
  • $$$ in ad vouchers.
  • Some sweet add on apps that normally cost a decent chunk of change.

And if you choose a 12-month plan you’ll get a free domain name and a discount which is awesome, so if you’re ready to do this website thing definitely go for the 12-month option!

Quick note: if you do grab a Wix premium plan and domain name, we highly recommend getting privacy protection for your domain name.

I made the mistake once of not getting this and got bombarded with five or six spam calls a day – you won’t miss the $10/year.

If you go for the premium plan and domain name, here’s how to set up your domain for your site (so instead of [yourusername][yourwebsitename], you can just have [yourwebsitename].com which is way more pro).

Connecting Your Domain Name to Wix

So once you’ve gotten your domain name and upgraded to a premium plan, head back to the Wix website builder, go up to settings and just click “connect domain.”

It’ll ask you if you want to buy a new one but since you’ve got that covered, just click “connect a domain” – just enter your domain and Wix will set up the rest!

Learn the main Wix dashboard

So far we’ve just covered how to create a wix website from inside the wix editor.

At this point you *should* have some good answers for your “how do I edit my Wix site” questions (if we’ve done our job well)!

BUT, no using Wix website tutorial would complete without at least a little bit of a look at the main Wix dashboard, where you can access parts of the wix toolset for managing your domain, some parts of your website(s), your account and billing details, etc.

To get to the main Wix dashboard from the editor, click settings then go to the bottom and click “My Dashboard”

how to make a website on wix getting to the dashboard

A few things you’ll find here:

wix documentation main dashboard

The main sidebar

This is where you can:

  • Manage your products and orders if you have a Wix ecommerce store.
  • Access your Wix business toolset including customer contacts management, marketing and SEO tools to help your site grow, analytics tools to see how your site is performing, and financial tools like invoices, payments, and quotes if you’ve built yourself a Wix lead generation site.
  • Adjust your account settings like contact info, domains, email, etc
  • Add or manage Wix apps
  • Manage dynamic content like contact forms

The main control panel

Here you can:

  • Connect your custom domain, upgrade your Wix plan, add email and more business tools.
  • See a high level overview of your site’s analytics.
  • Access the help center.
  • Get some other recommendations (apps to add, the “getting started” walkthrough, see Wix’s latest blog posts)

Create other pages

In our main how to make a website on Wix tutorial video and written guide above, we *just* showed you how to make a one-page Wix site to help you learn the Wix editor and build something cool – fast.

But maybe you want to toss a few other pages onto your baby.

You totally can!

Some pretty standard pages that many websites (ours excluded because we’re rebels like that) are About and Contact pages.

Adding an About/Contact/Whatever page to Wix

To add any page (about pages included) to Wix, you’ll start by clicking the “Menus and Pages” button at the top of the Wix toolset sidebar, then “Add Page.”

Now we’re right back to where we started at the beginning of our Wix tutorial, a blank page.


So add whatever strips/sections/Wix free images and videos/contact forms you want to create some website design deliciousness in just a couple of minutes!

Sprucing up your site navigation

Wix automatically adds any new page you create to your header menu.

And that might work just fine for you.

Want to change the order of pages?

When you create a new page you can just drag it up and down the pages list to move it around.

If you exited that menu to do some fine website creation work, just click on your header menu and the “Manage Menu” button to get on back there!

You can also add links to other websites using the little “link+” button at the bottom, or add a whole footer menu with the little “folder+” button.

using wix tutorial changing navigation menu

Create a blog

Blogging is a solid way to build a brand and business online (we would know :).

It’s a way to create content to get people to your site through SEO or social media AND keep them coming back.

Starting a blog on Wix is v easy, the toolset is built right into the sidebar buttons!

Just click the little pen tip button the “add now” to get going.

wix seo create a blog

Wix then automagically gets a blog up and running for you in seconds, now all you need to do is click the “Create a Post” button to… create your first post!

Or you can stay on your main blog page and edit it’s design just like any other Wix website page.

wix toolset create a post

Creating a new Wix blog post

Clicking that “Create a Post” button will open up the Wix blog post editor, which works like a fancy Google Docs (or Microsoft Word if you’re stuck in the dark ages), letting you do things like:

  • Write your blog post (duh)
  • Add Wix free images (or other images you upload)
  • Tweak your blog posts’ SEO
  • Add tags and categories to help your readers find more posts they’ll love
  • Create subscription plans for your blog (if you’re getting fancy with some premium content
wix documentation blog eidtor

Create an ecommerce store

Of course, Wix ecommerce is definitely a thing and of course, they make setting it all up pretty darn quick and pretty darn easy.

Some of the tasty treats (features) you’ll find here:

  • Add any/all of the products you want
  • Sell physical or digital goods
  • Track orders and customers
  • Accept online payments
  • Set custom shipping rates
  • Customize your storefront/cart design
  • Sell on Facebook and Instagram
  • Track and manage sales with the mobile Wix App

Adding an online store to a Wix Website

To get your Wix ecommerce journey started, click the apps button on in the Wix editor sidebar and search for “store”.

wix ecommerce online store app

Click the “add to site” button after that, a couple seconds and Wix has your store ready for you to work your magic!

To manage your store and add products, there’s now a “My Store” button with a little handbag icon in the sidebar, which loads a separate interface to let you get everything all nice and set up.

how to make a website on wix ecommerce store manager

Add Wix apps

Wix comes with a whole lot for you out of the box.

But sometimes a whole lot is not enough.

That’s where the Wix App Market comes in!

With over 230 apps there’s a ton here to help you drive traffic, add dropshipping capabilities, get customer reviews, and display media.

Add apps with just a couple of clicks, starting with the aptly named “Add Apps” button in the sidebar.

Click that and you’ll be able to search for anything you need.

Smash the “Add button” on one you like, test out that bad boy and keep on building!

wix tutorial add apps

How to use the Wix ADI builder

Waay back in the good old days (the top of this tutorial) we mentioned starting with a Wix Template rather than the Wix ADI (“Artificial Design Intelligence”).

Getting your hands dirty with the proverbial “nitty gritty” of website building with Wix is what we imagine you’ll want to do, seeing as your interested in learning how to create professional websites and all.

But we’ve all of us only got 24 hours in a day, and time saved is time saved.

And Wix ADI can save you a bunch of it by asking you a few questions and setting you up with a semi-custom site.

In general it’s for less tech-savvy users – think Maybel from “Maybel’s Fine Diner” – she wants a site, doesn’t want to pay someone a lot of dough for it, but doesn’t really want to do more than throw up a couple of pages and not think about it ever again.

But curiosity is a great thing to have as you dive deeper into some good ol’ fashioned website building, so here’s the general process for building with WIX ADI.

Wixi ADI builder step 1: Get started

Back up at the choose a Wix template phase of our Wix tutorial (after you’ve created your 100% free Wix account), choose the Wix ADI option instead of Wix Editor.

Wixi ADI builder step 2: Answer some questions

You’re then going to be asked a few questions to help Wix automatically build your initial site pages and layouts.

  • What type of site do you want to create?
  • What do you need on your new website?
  • What is the name of your website?
  • Do you want to import your images and text?
  • Review and edit your info (add your contact info)
Wix ADI tutorial questions

Wixi ADI builder step 3: Set up your Wix website design

ADI’s gonna do a lot of the design work for you, but you’ve got some customization options available, starting with choosing an overall theme:

Wix ADI tutorial template theme

Then your homepage design:

Wix ADI tutorial choose homepage design

You’ll then be gently laid to rest in a simplified version of the Wix editor that will let you do customization things like:

  • Add pages/sections to pages
  • Change colors and fonts
  • Add images/text/videos
  • Add apps
wix documentation ADI simple editor

Wixi ADI builder step 3: Make it SEO and mobile friendly

Wix SEO and creating your answer to the “how to make wix site responsive” question is easy with ADI.

For the SEO piece, just click the “Pages” dropdown in the header menu, click the gear icon next to any page, then click “Page SEO” to add all the bits and bobs needed to help your site rank in Google.

wix seo ADI editing

Making your beauty mobile responsive is easy…

Because Wix ADI already did it for you!

Just click the little desktop monitor icon in the header menu, click the phone icon, and you can see what your site automatically looks like on mobile.

how to make wix site responsive ADI example

Wixi ADI builder step 5: Choose your domain name and publish!

Once you’re done editing it all to make your Wix website a dream come true, the only thing left is to grab yourself a custom domain and let ‘er loose on the world.

It starts with hitting the “Publish” button at the top right corner of the page.Select “Connect your Custom Domain”, upgrade your plan if needed, find a domain you like, and you’re launched!

How to Use Wix Tutorial: Complete!

So that is how to create a Wix website that looks awesome and can be a great start for your business.

If you found this Wix tutorial helpful be sure to check out our other written guides like the one on Best Website Builders, filled with all sorts of helpful website tips and tricks to help you launch your website!

Wix vs. WordPress: Battle of the Best Website Creators
A Full Comparison of Wix vs. WordPress Website Builders

Wix Vs WordPress Thumbnail

Dale McManus

Co-Founder & Web Developer

Apr. 14, 2019


Hey, my name is Dale! My partner Alex and I have helped tens of thousands of people build beautiful websites. When it comes to building your website, the platform you use matters. In this guide we’ll compare two of the biggest content management systems (CMS) in the world: Wix vs. WordPress.

  • Level of Expertise:
  • Time To Complete:
    15 Minutes
  • What You Get:
    Working Knowledge

For the record: It’s super important for us to keep this site 100% free for you and 100% high quality. To help us do that, we’ve partnered with some of the products we recommend and earn a commission if you buy through our links. Read our full disclosure and partners list here.

As always, here’s the video guide:

If you like the video and want more tutorials on creating a professional website you can also subscribe to our YouTube channel!

Now to the post (including a couple of never-before-seen bonus rounds!!)…

What’s going on guys, in today’s post we’re covering a heated battle between two of the best website builders out there.

It’s the Wix vs WordPress battle royale!

Which is easier to use?

Which is cheaper?

Which is better for blogging and SEO?

Which is better overall?

In today’s match (we know, it’s just a blog post, roll with us here) we’ll find out.

Wix vs WordPress

What is Wix?

wix logo

First, let’s get you up to speed on our two champions.

First up: Wix.

Wix is a complete website platform with everything you need to get started including buying a domain, getting hosting,  and creating your online portfolio, blog, or ecommerce store with their fully-featured website building tool.

Everything you need to get started from scratch, no third parties required, which is a big selling point for going with a platform like theirs.

Wix also works out of the box without any technical setup.

Just create an account and you’re getting going right away, starting by choosing from over 500 website designs that will layout the basic look and functionality of your site in one click.

There’s also the Wix App Market that let you expand your website’s functionality fast, no coding required. Some of these you can grab for free, some are paid.

Wix support is available 24/7, so someone’s always got you if you run into a problem.

Wix plans range from free (with a lot of limitations and some may-or-may-not-be-fine-with-you ads) to $25 a month (more on that below).

Bottom line: with Wix you get everything you need to launch your fully-functional website or ecommerce store with minimal technical setup.

What is WordPress?

wordpress logo

WordPress (.org, not .com) is also an all-in-one package for building websites, but you’ve got to grab the hosting and domain name yourself.

Think of it like this: Wix is kind of like buying a whole laptop, the actual machine and the MacOS (or Windows) that runs all the software. WordPress is like buying just the MacOS/Windows – you’ve got to get the laptop to install it on yourself.

If that doesn’t quite make sense, there’s also the house/address/land metaphor we used in our what is a domain name post.

Basically, you can get WordPress for free, but you’ll need someplace to install it so that people access to your WordPress website from the web – so you’ll need WordPress hosting (our favorite cheap but good option is HostGator).

And you’ll need a domain name for people to type in and link to so people can find/get to your site.

Hosting starts around $5/month and domain names start around $10/year if you don’t get any special discounts.

Depending on the host you choose, you might have to install WordPress yourself (most hosts have a 1-click option, some don’t) and your host may or may not make it easy to buy a domain name when you sign up for hosting.

Once you’ve got WordPress installed, you’ll then need to find and install a theme and some plugins to get the custom design and functionality you’re going for – you’ve got thousands of free and paid options there.

All of that is pretty easy but definitely more work than Wix.

With a bit of learning and elbow grease, you can do pretty much anything that makes your heart flutter with WordPress. And since WordPress is free and open source, there’s not any dedicated support for you but your host might offer it, there are WordPress support agencies, and plenty of website developers that you can reach out to to help you fix any problems that might come up.

If you want to learn more about WordPress, we cover all the basics in our What is WordPress and How Does It Work post!

Wix vs. WordPress: Main Similarities and Differences

Alright, so that’s a bit of background on our contenders, before we get to the main event here’s a bit of that good ol’ pre-fight analysis.

Whether you go with Wix or WordPress, with both you get an online, fully-featured website builder to create your dream site, but WordPress requires a bit more setup.

With Wix, all you have to do is sign up for an account and you’re ready to go right away; with WordPress, you’ve got to get hosting and a domain first from a place like HostGator, then install WordPress on your host and link your domain to it.

That’s the biggest, mainest difference (no, not a word we know).

Where these two are pretty dang similarly:

  • Both are completely capable of running your website.
  • Both let you build a modern, super slick website through customizable themes.
  • Both let you add pretty much any features and functionality you want to your site.
  • Both make it easy to edit text, arrange graphics, embed videos, add pages, etc.
  • Both are responsive (look good on both desktops and mobile devices).
  • Both can be used to build an ecommerce store.
  • Both make it easy to share your content on social.
  • Both help you with Search Engine Optimization (SEO).
  • Both give you traffic stats so you can see where users go on your site.

So obviously there’s no clear winner here (yet)!

This fight won’t be won by sheer competitive advantage alone.

The winner will need courage. The winner will need endurance. The winner will need to win the crowd over with awesome finishing moves and free Chipotle (maybe not that last bit, but in our experience free Chipotle always helps).



Round 1: Ease of Use

round 1 ease of use

Alright, for Round 1 we’ve got ease of use.

Undoubtedly, Wix is designed from the ground up around user-friendly experience, so signing up, choosing your domain name, and designing your website with their sleek and sexy visual interface is a breeze.

Just drag and drop elements on your website wherever you want, create header menus, set up contact forms – it’s all just a few simple clicks away, no web design experience necessary.

WordPress, on the other hand, has a little bit of a learning curve. As we mentioned, most hosting providers make it easy to install in one click, but you have to get the domain name and hosting separate from getting WordPress and installing it.

And there’s not a nice, straightforward walkthrough to get you set up in the beginning like there is with Wix.

BUT there are tons of resources out there including step-by-step tutorials for anything you’d need to do to build your site with WordPress (*cough* like this website*cough*).

With all the helpful resources out there, WordPress really isn’t that daunting but we’re gonna call this round for Wix because their whole system is geared towards beginners.

Winner: Wix

Round 2: Cost

round 2 cost

Next round: Cost!

So whether you go WordPress or Wix, we’re going to look at costs for one year; in Wix’s case, based on their cheapest (no-free) plan.

Why not use Wix’s free plan?

Well, there are a few major downsides that make the free Wix plan no competition compared to WordPress.

  • They add ads to the top and bottom of your site; maybe you want ads for yourself, maybe you don’t, but you won’t get a cut of the ads Wix runs and you won’t control what ads they show.
  • You can’t use a custom, unique domain with Wix’s free plan so instead of “” you’ll be stuck with “”
  • And the free plan doesn’t let you access some pretty crucial add-ons like Google Analytics and ecommerce features.

The reason we chose one year is because, no matter which website builder you choose, you’ve gotta get a domain name for a whole 12 months, so you might as well set up your website building platform based on that same 12 months too.

And, if you haven’t noticed this trend with other online software, things are usually cheaper when you pay for the whole year vs month-to-month. The is true when you’re buying Wix or WordPress.

Paid Wix plans range from $11 to $29 a month when you pay annually, so their cheapest plan works out to about $132 a year. That easy setup and design will cost a pretty penny (worth it? We’ll see!).

WordPress pricing on the other hand… well, the software itself is free.

But to install and use it for your website, you’re gonna need to get yourself some web hosting (whole post on that here) and a domain name (also a post).

We love to use HostGator hosting all our websites and definitely recommend them, which is why we’ve got a special discount for you when you sign up using this here link (you can also buy your domain name with them as part of the signup process to keep things easy).

So, with that hosting discount, a year of WordPress will run you about $78; even if you went with a month to month plan (cash flow, we get it) it’s still cheaper to use WordPress than Wix – so WordPress definitely takes this round.

Winner: WordPress (and HostGator)

Round 3: Customization and Flexibility

round 3 customization

Getting deep into the fight now with round 3 – customization and flexibility.

So when you make a website with Wix, you’ll start by choosing a template from over 500 options.

Once you’ve picked the one that feels right for your site you can start changing out the images, moving around buttons, changing colors and fonts and adding your custom text…

You can pretty much do anything here as far as design goes, and Wix has hundreds of different plugins inside their App Market that allow you to expand the functionality of your website with helpful tools and apps.

But Wix’s selection of plugins and themes is NOTHING compared to what WordPress has to offer.

Because WordPress is open source and has done an amazing job of building a community over the past decade and a half, there are virtually endless possibilities when it comes to quickly adding looks, feels, and functions to your site.

Over 1,000 free WordPress themes and 10k+ premium WordPress themes, some of which even have drag-and-drop builders like Wix.

Plus WordPress has over 29,000 free plugins (and too many paid plugins to count) to help you create an online store, show off your Instagram feed on your site, create contact forms, etc.

So with WordPress, you have 110% control over the customization and complete flexibility with what you want to do to the look and feel of your site.

Which makes WordPress the clear winner of this round!

Winner: WordPress

Round 4: Ecommerce

round 4 ecommerce

Then there’s ecommerce – which is basically just turning your website into an online store to sell products.

Wix does have some ecommerce capabilities, but it’s mainly for small business owners that are looking to start a small online shop or get going as quickly as possible.

Tax and shipping capabilities, the ability to do virtual products, and sales tracking mean the bases are covered.

But if you want to do a lot of volume and really scale that bad boy, it’s missing some key features like multiple shipping methods, ability to accept different currencies, some important inventory management features, etc.

WordPress on the other hand can support ecommerce websites of any and all sizes.

There are a couple of super popular WordPress ecommerce plugins that’s great out of the box for building an online store and features a ton of plugins itself.

But the popularity of WordPress means just about any tool you’d use in your online store – from credit card processing to inventory management to shopping cart – almost certainly has a plugin or some sort of WordPress integration.

So, once again we’ve got to call it for…

Winner: WordPress

Bonus Round 1: Wix vs WordPress SEO

Round 4 is where the video ends, we like to keep those short and sweet because we know the latest PewDiePie video is creeping in the Recommended – so always tons of value there but usually just the essentials because we know there’s plenty to watch.

But for you, the discerning blog reader, we’ve got a bit of extra fire.

Enter bonus round #1 – Wix vs WordPress SEO!

Wix SEO is pretty good compared with some of the other best website builders; it lets you change important SEO page elements like page title, alt attributes, headings, etc.

But the free Wix plan doesn’t let you use a custom domain, which makes it extra hard to rank in search engines like Google.

Wix also automatically gives images you upload weird file names (like 8sadf83t3inakndsf-0344onkalsdf.png) which might hurt image SEO (there’s debate about this and the SEO “rules” are always changing).

And while you can customize blog post URLs, you can’t choose the whole thing. So for example, it’s SEO best practice to keep URLs short and include your target keyword which is why the URL for this post is just “” but on Wix that URL would probably be something like “[date]/wix-vs-wordpress”

WordPress has some SEO options out of the box but there are definitely a few free and paid themes and plugins we recommend to help you get complete control over all the SEO elements you need to adjust to maximize your rankings – Yoast SEO and the Genesis Framework being two of them.

So, once again, we’ve got to go

Winner: WordPress

Bonus Round 2: WordPress vs Wix for Blogging

Wix has some good blog options, letting you create categories, tags, schedule posts, include “related posts” at the bottom.

You can also add images, galleries, videos, GIFs and dividers.

So if you want to create a Wix blog, you’re bases are covered.

But WordPress is built for blogging from the ground up – literally anything you’d ever need for blogging comes baked in or, of course, you can always quickly find a plugin if there happens to be something crazy unique you’re trying to do (we haven’t seen a post that can do a standing double backflip but if you wanted yours to…).

So once again, if you’re looking for a website creator that’s awesome for blogging, it’s WordPress.

Winner: WordPress

Which is better Wix or WordPress?

And now, the moment you’ve all been waiting for, the overall winner and recommendation…

It’s been a tough match, both competitors have shown a lot of heart…

It seems like Wix has taken quite a few Ls…

But the winner is….


wix vs wordpress comparison chart

Yes, you read that right folks.

Look, we love WordPress, no doubt.

It’s what we use to build all our websites and we think it’s better than Wix in just about every way.


Wix’s ease of use is undeniable, especially for beginners, especially if you just want a simple site.

Wix makes it super simple and fun to build beautiful sites, so if you just want to focus on design and nothing else, Wix is great and you can get it here!

And if you know you just need to quickly build a portfolio website, personal blog, or an “online business card” for your freelancing business, Wix has everything you need.

Plus, their 24/7 support means fixing any problems with your site is fast and easy.

But, if you want to save a bit of money and aren’t afraid to get down and dirty with a bit of website technical setup, WORDPRESS IS THE CLEAR WINNER!

There are just limitless options with WordPress and cheap hosting like HostGator and it’s so popular there are always tutorials and people to reach out to when you get stuck.

And once you get a handle on the basic setup and tools within the WordPress dashboard, it’s really not that much harder to use than Wix.

That’s why it’s our favorite website builder and the one we would truly recommend for most people.

As always, hope that helps and catch yall on the flip side.